Web/
Mktg

Designer

Hi, I'm Florina and my superpower is to create stories and experiences that inspire, connect and most importantly—convert.

Let's Connect!

About me.

I'm designer, a storyteller, and a lifetime learner, currently helping businesses elevate their brands through design.

After getting my engineering degree in Transylvania, I traveled to Seattle and morphed into a designer. The many hats worn between graphic design, branding, and web design, continue to feed my fire and get me excited every time I see my work helping people reach their goals.
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Finding the right balance between functional and beautiful design is my secret to catchy, inspiring and satisfying experiences.

My Process.

Discover

Listening and asking questions in order to understand the problem and all the details around it.

Plan

Building a strategy with available assets, constrains and defining how the success will be measured.

Explore

Designing wide and exploring a range of possible solutions.

Define

Refining a chosen direction and polishing visual design, preparing designs for engineering handoff.

Deliver

Working closely with engineering to ensure a successful handoff and implementation process.

Work I'm proud of.

Show All

The Intentional Living Collective

Designed new functionality for the TILC platform to help revolutionize the way people support each other.

"Florina is awesome to work with! She’s proactive, reliable, and really good at what she does."

Callan L.

— CEO of TILC

SWPR

Redesign the SWPR logo to reflect credibility, joyfulness and professionalism.

Apex Learning

Marketing website redesign to reflect new company brand direction and user experience improvement.

Topo Tools

Designed new user flow to improve usability and update the visual style to bring the app to the modern era.

Recognition.

“Florina is awesome to work with! She’s proactive, reliable, and really good at what she does.”

Callan L.

CEO of The Intentional Living Collective

"Florina is all the things a great designer (a great marketer, a great creator of things) should be. She quickly connects the dots, understands the intersection of business and design, advocates for user experience, and thinks empirically AND empathically."

Dawn McAvoy

VP of Marketing at Acedre

“Florina’s support in designing such a great architecture of the AMSP’s website has add values to the visibility of the organization and its works. We value her commitments, her professionalism and her great collaboration during this project!”

Joseph Siba D.

President of Mines Sans Pauvrete

Let's work together

Let's chat!

Have a project in mind? Let's build something great together!

florina.dan@gmail.com

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