Web Designer

Florina Dan

I’m Florina, and I turn stories into strategies. Whether it’s inspiring, connecting, or converting—every experience I create is designed to move people.

Let's Connect!

Work I'm proud of

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The Intentional Living Collective

Designed new capabilities into the TILC platform to enhance how users connect and support each other.

"Florina is all the things a great designer (a great marketer, a great creator of things) should be. She quickly connects the dots, understands the intersection of business and design, advocates for user experience, and thinks empirically AND empathically."

Dawn M.

— VP of Marketing at Acedre

The Intentional Living Collective

Designed new capabilities into the TILC platform to enhance how users connect and support each other.

SWPR

Redesigned the SWPR logo to convey credibility, joy, and professionalism.

"Florina is awesome to work with! She’s proactive, reliable, and really good at what she does."

Callan L.

— CEO of TILC

SWPR

Redesigned the SWPR logo to convey credibility, joy, and professionalism.

Apex Learning

Redesigned the marketing website to align with the new brand direction and improve user experience.

Topo Tools

Streamlined user flow for better usability and refreshed the visual design for a modern look and feel.

"Florina is awesome to work with! She’s proactive, reliable, and really good at what she does."

Callan L.

— CEO of TILC

Topo Tools

Streamlined user flow for better usability and refreshed the visual design for a modern look and feel.

Topo Tools

Streamlined user flow for better usability and refreshed the visual design for a modern look and feel.

"Florina is awesome to work with! She’s proactive, reliable, and really good at what she does."

Callan L.

— CEO of TILC

My Process.

Discover

Ask smart questions, listen closely, and uncover the real problem—every detail matters.

Plan

Build a strategy using available assets and constraints; define clear success metrics.

Explore

I typically follow the Rule of Three: three distinct design directions that balance variety, clarity, and decision-making ease.

Define

Refine the best direction and polish visuals for development handoff.

Deliver

Collaborate with engineering to ensure smooth handoff and implementation.

About me

I am a designer with an engineering mindset and a passion for storytelling. I help brands grow through smart, strategic design that looks great and drives results. From branding to web and graphic design, I create experiences that connect, convert, and deliver measurable impact.

For me, good design is clear, beautiful, and built to perform.

Recognition.

“Florina is awesome to work with! She’s proactive, reliable, and really good at what she does.”

Callan L.

CEO of The Intentional Living Collective

Dawn McAvoy

VP of Marketing at Acedre

“Florina’s support in designing such a great architecture of the AMSP’s website has add values to the visibility of the organization and its works. We value her commitments, her professionalism and her great collaboration during this project!”

Joseph Siba D.

President of Mines Sans Pauvrete

Let's work together

Let's chat!

Have a project in mind? Let's build something great together!

florina.dan@gmail.com

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